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NORTH SHORE PRINTING PRESENTS
AUG
16
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Keith Killian
The Way I See It
 

Life is Too Short

Maybe you’ve read this great quote before or need a reminder.

“Life’s too short to wake up with regrets. So, love the people who treat you right, forgive the ones who don’t, and believe that everything happens for a reason. If you get a chance, take it. If it changes your life, let it. Nobody said it’d be easy, they just promised it would be worth it.” – Harvey MacKay

Here’s the way I see it: Live every day as if it were your last because someday you’re going to be right. Until then, we look forward to the opportunity to work with you on both big and small printing projects!

 

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Idea
Idea of the Week
Use Color Contrast to Trick the Brain
LEND COLOR TO YOUR DESIGN

What would you say is the primary organ used for your sense of sight?
While many would quickly answer that question with "the eye," it's actually your brain. Why?

Because while your eyes do collect visual information, your brain is the mastermind behind it that interprets the data in a way that is meaningful to you.

You can manipulate the brain to your advantage in your designs by merely adjusting the hue, value, and saturation of different colors.

Color Theory Basics

As you get started with your next design, revisiting some basics of color theory can be helpful.

Did you know that the human eye adjusts when focusing on colors of different wavelengths? This is why colors with longer wavelengths appear closer while those with shorter wavelengths seem more distant.

Cool colors (blue, green, purple) seem to recede, while warm colors (red, yellow, and orange) seem to close in or advance. In multicolor compositions, contrasting colors can create all kinds of movement.

 

410-green-red-fish.jpg

 

Here are some other brain-manipulating techniques you can experiment with on your next print project.

1. Create More Contrast
The greater the difference between a figure and its backdrop, the more sharply defined (or near) a figure will appear to be. A dark figure will come forward (toward the viewer) on a light background, while a light object will possess more depth when placed on a dark background.

 

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2. Experiment with Different Hues
On a dark blue brochure, a light blue subheading will advance slightly, but a bright yellow headline will leap forward. If your background and foreground are similar in hue (like a hot pink background with yellow font), the yellow will read much cooler than it does on dark blue.

 

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3. Use Dull, Neutral Backgrounds
Using backgrounds like tan or grey when you want to draw attention or create a primary focus in your design. Dropping nearly any color on these muted shades can make your focal point sing!

 

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4. Influence the Way Viewers Perceive Size
Did you know an object in a lighter color seems larger than an equally-sized object in a darker color?

 

410-fish.jpg

 

Here’s a more real-world example: a political advertisement contrasting two people may use a photo of the opposing candidate wearing a blue shirt positioned in front of a cool green background. Next to this photo, the favored candidate wears a gleaming white shirt while placed before a dark blue background. Though the portraits are equal in size, the white to blue contrast exerts a visual force on the eye that makes the favored candidate seem larger. This gives “the good guy” a substantial, energetic persona that dominates the page!

Every element in your design exerts a visual force that attracts a viewer’s eye. Use color contrasts to make your products advance, to increase the weight of your focal point, and to stir an emotional response in your audience.

See more great ideas like this!
Click here to visit the North Shore Printing - Ideas Collection.
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MARKETING
Marketing Tip
Boost Your Conversion Rates
TIPS TO INCREASE YOUR CONVERSION RATE

How is your website performing? Whether your goal is to have visitors request a quote, purchase a product, or download a case study, here are a few tips to increase your conversion rate:

  • Create specific landing pages focused on relevant content or promotions featured in an ad, email, or direct mailer.

  • Offer live chat as a simple, fast way for your audience to engage and ask questions.

  • Offer a coupon or discount because everyone loves a deal! Coupons draw in new and repeat customers and are a persuasive tool that encourages conversions.

  • Add social proof, such as customer reviews, influencer endorsements, and case studies that show how your product has improved their lives.

  • Offer free shipping. Customers frequently back out of purchases, not expecting to pay shipping costs.

  • Promote your guarantee. A product or service guarantee is a great way to remove any doubt or lingering questions that could prevent a conversion.

  • Educate your audience by featuring an FAQ. A list of frequently asked questions can help your audience understand your products, services, return policies, and more.

If you’d like help creating print marketing that will drive traffic to your website, give us a call today! We look forward to watching your sales soar!

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Uncommon Product
Social Connection Cards
A UNIQUE WAY TO PROMOTE SOCIAL PLATFORMS

Social connection cards are a unique way for your business to promote your social platforms. They can be similar to a business card, but instead of providing contact information for individuals, they offer company-wide social links. They can also be created in a variety of sizes and shapes.

Social connection cards give an audience various options and enable them to choose how they would like to connect. Many customers prefer connecting via their favorite social platform rather than over the phone or email. An example call to action message on a social connection card could be: We’d love to see how you use our product! Please follow us and tag us on (Instagram, Facebook, etc.).

Social cards can be distributed at tradeshows and industry events, as well as added to existing mailings, product orders, in-store purchases, and more.

If you’d like help creating a social connection card your audience will enjoy using, reach out to our team today! We look forward to connecting.

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TECH
Tech Tip
Cell Formatting Shortcuts
HANDY KEYBOARD SHORTCUTS FOR FORMATTING CELLS

Data in Microsoft Excel documents is often more pleasing to the eye and easier to read when formatted nicely.

Here are some handy keyboard shortcuts to use when formatting cells.

  • Edit a cell: F2

  • Copy a cell: Ctrl + C

  • Paste a cell: Ctrl + V

  • Italicize font: Ctrl + I

  • Make font bold: Ctrl + B

  • Center align cell contents: Alt + H + A + C

  • Fill color: Alt + H + H

  • Add a border: Alt + H + B

  • Remove outline border: Ctrl + Shift + _

  • Add an outline to the select cells: Ctrl + Shift + &

  • Move to the next cell: Tab

  • Move to the previous cell: Shift + Tab

  • Select all cells above selected cell: Ctrl + Shift + Up Arrow

  • Select all cells below selected cell: Ctrl + Shift + Down Arrow

Our team of creative experts would love to help you design your next important print project. Give us a call if you’d like to hear some of our ideas today!

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Fun@Work

Spotlight Recipe

Chicken Bacon Ranch Pasta and actress Kate McKinnon: You can't go wrong!

Did You Know?

Potato or potato… no matter how you pronounce it, there can be a big difference in how you cook them.

Printing Quiz

If your printer mentions halo, what they really mean is:

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